Archetype emerges as an inquiry into popular rituals as carriers of shared meaning and symbolic structures. The project weaves together notions of archetype, mythology, and the collective psyche, approaching ritual as a space where individual and collective narratives intersect.

Developed through an open, exploratory process, the work unfolds as a speculative and imaginative journey. Within this framework, Archetype integrates into the artist’s broader practice as a narrative field where symbolic forms, gestures, and fictions operate as tools for interpretation and re-signification.

Conceptual Framework

Mythology
Myth operates as a foundational narrative structure through which societies articulate origin, belief, and collective memory. Often populated by non-human or supra-human figures — deities, hybrid beings, and other symbolic entities — myth functions as a space where existential questions are embodied and transmitted across generations.

Disguise and Transformation
The act of disguise introduces a fluidity of identity, enabling the passage between selves, roles, and realities. Within mythological and folkloric traditions, transformation and shape-shifting are recurrent motifs through which boundaries between human and non-human, visible and invisible, are destabilised. These processes echo ancient systems of knowledge, from totemism to shamanism, where transformation operates not only as narrative device but as a mode of perception and access to other states of being.

Archetype
The archetype is understood as a universal and recurring structure within the collective psyche. Drawing from Jungian theory, it constitutes a primordial image or pattern that underlies human experience and perception. Rather than fixed symbols, archetypes function as dynamic frameworks through which individuals interpret, embody, and transform lived experience. As inherited yet evolving forms, they reveal the continuity between personal narratives and collective memory.

Power Animal
The notion of the power animal, rooted in animistic and shamanic traditions, reflects a worldview in which all forms of life are interconnected and imbued with agency. As symbolic presences, power animals articulate qualities of the self while simultaneously mediating between human consciousness and broader ecological or spiritual systems. Appearing through dreams, rituals, or altered states, they operate as guides within processes of transformation, expanding perception beyond the limits of rational experience.